Building relationships with customers by keeping in contact with them results in repeat business and customer loyalty. Normally you invest a great deal of money and effort to maintain that contact through print advertising, postcards, direct mailings etc .
In our electronic age, email has become the most pervasive and fastest growing means of connection and communication between individuals and organizations. Marketers have adopted email as a powerful tool, not only for building relationships and getting repeat business from existing customers, but expanding your reach to new customers when current customers forward your email to friends.
A newsletter distributed as an email is an extremely valuable tool which:
- Provides a means for direct communication with your customers and prospects
- Facilitates dialogue with and feed-back from your customers
- Strengthens the relationship with your customers
- Magnifies your marketing efforts
- Increases lead generation and cross-selling
- Allows for tracking and measuring of your marketing efforts
Important to the success of a quality newsletter is maintaining its regularity. Customers and prospects soon come to expect its delivery on a regular basis.
A quality email newsletter with dependable periodicity keeps your customers and prospects aware of your business, products and brands, and expands lead generation and cross selling.
Time is money, use it wisely! A quality email newsletter saves you money, and gives you the freedom to concentrate on running your business. Once we have set up your Email presentation, sending out your e-newsletter (or any message, announcement or advisory) is a piece of cake. We have immediate, measurable, electronic access to your customers, prospects and associates at very little cost, a modest investment in time and with huge benefits attached.
When you already have a website and you run ads and print and other marketing materials… Do you really need an email newsletter? Remember that it takes six to seven contacts to turn a prospect into a customer. So no, an email newsletter won't compete with your other marketing efforts - it will complete them. So yes, if we want to increase your business, we do need an e-newsletter.
When you know your customers' preferences and interests, you can alert, inform and educate them through your newsletter targeting your products and services that are a fit for them. You can also lead your customers and prospects to your website, where they will find more detailed information on all items. You can expect that visitors will ultimately choose to impulse-purchase one or more products or services to satisfy a want or a need directly from your website.
Try it, it's easy!
We can show you numerous styles from which we can easily design unique,perfectly branded email newsletters. You can choose the layout you prefer and we can easily add the content, logos, images and fonts that best characterize your company. So, don't delay: try it!
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